Marketing Manager DACH



What do we do?

Onegini is an ambitious and fast growing team working on innovative products in Customer Identity and Access Management. Our products are helping large customers such as Coolblue, Aegon, Nationale Nederlanden, Univé, Proximus, Van Lanschot, NS and many more. And we enable software vendors, such as Infosys, Mendix and Intrasurance in securing their platform. Logging in and registering on a website, a mobile app or on an IoT device should be user friendly, easy and secure. As a product company we offer them an end-to-end solution as well as high end (C)IAM consultancy services. The company has a great informal startup feel to it and many colleagues have an experienced background.

Who are you?

You are an experienced Marketing Manager who wants to join the Marketing & Sales team, taking the lead to professionalize and scale our marketing activities in the DACH region. You will be fully responsible for our marketing activities across all stages of the customer life cycle in the DACH region. Our total universe is being targeted via a wide range of marketing activities, such as seminars, PR, thought leadership, analysts & events. Your initial core objective will be to execute marketing activities to drive the new business pipeline for our DACH sales team. If you love to act as an intrapreneur and to drive results with a dedicated marketing team, this is the right challenge for you!

What do you bring to the table? 

  • You are experienced in all aspects of marketing and online marketing

  • You know how to develop, execute and evaluate a regional marketing plan in line with Onegini’s global strategy

  • You know how to translate the key global message to an appealing and relevant local message

  • You are experienced in demand generation. Whether it is (automated) email campaigns, webinars, SEO, SEA, content marketing, organizing events or leveraging PR partners, you know how to set priorities and execute

  • You know how to create a strong collaboration between the marketing team and the DACH sales team

  • You are used to maintain and enrich account data in Sales CRM (Hubspot)

  • You like to challenge our Marketing team and with your input, we sharpen our positioning and leverage content marketing, webinars, internet marketing, emails and events successfully into promising leads.

Our ideal candidate:

  • A person who works and thinks at a higher professional/academic level. A marketing degree is considered as a plus

  • Has excellent communication skills: You are fluent in German & English

  • Is located within the DACH region. The Munich region is considered as a plus

  • Has a minimum of 5 years of relevant work experience. B2B & Software industry are considered as a plus

  • Has former experience with Intrapreneurship or entrepreneurship. A self-starter who drives for results and knows how to set priorities

  • Has a healthy balance in can do vs can manage capabilities. Some responsibilities you will take in your own hands while others are being managed by leveraging the wisdom of third parties.

  • Is experienced in working in a regional & corporate marketing office structure.

  • Someone with a strong sense of analytics. Strong project management and organization skills, including budget and KPI monitoring with attention to detail

  • Works hard but also enjoys our extra’s such as our yearly company - and wintersports trip too!

What we have to offer? 

You’ll be working with a talented team of inspired people in an international environment. You will enable and consult large brands in implementing their online strategy. 

And yes, we have some nice extra's too…... 

  • A crucial role in our organization, where your success is an essential factor to our success as a company
  • A position at one of the fastest growing CIAM companies
  • Working with highly skilled professionals as motivated and driven as you are
  • A flat organization and politics are at a minimum
  • A fantastic work hard/play hard start-up environment
  • Yearly company trips, for winter sports- and summer fanatics
  • Company Sports Plan
  • And then some…..

What are the next steps? 

Are you interested, don't hesitate and apply now! If you have any questions related to this role, please contact Mart Vissers (Head of Marketing) via or +31 (6) 52644331. 

Recruitment agency? We handle all recruitment internally and only review CVs submitted by candidates themselves.

The benefits of working for a great company

Apply now

Go ahead! Contact us with any questions!