Performance Marketeer BeneLux



What do we do?

OneWelcome makes access to online services simple and secure for European organizations. With the richest platform, an in-depth understanding of the European identity challenges and trusted by more than 100 customers mostly in regulated industries, OneWelcome expedites the combined vision of making access to online services for European organizations simple and secure.

OneWelcome, originates from 2 Dutch-founded SaaS companies iWelcome and Onegini. Our products are helping large customers such as Aegon, Nationale Nederlanden, Baloise, Univé, Proximus, Van Lanschot, NS, Admiral, European Central Bank, Post NL and many more.

Who are you?

The performance marketeer is responsible for increasing our visibility, our traffic, conversion of new contacts and the generation of inbound marketing qualified leads in the BeNeLux area. You lead strategy development for all owned, earned and paid channels; among others social, display, SEO and SEA, email and display. You set up ambitious targets, create compelling campaigns based on a content calendar and know how to optimize the ROI of your campaigns. You make sure the generated leads find a good place in our CRM system and can be transferred to the sales team with ease. Further, you will focus on gathering consumer and market insights online. And you will validate new ideas through experiments to assess interest, behaviour and target audience and you will optimize how to market them. You’ll play a key role in our ambition to scale our software products towards international success and you’ll have full freedom to set up (digital) marketing initiatives.

On OneWelcome’s Marketing team, you will learn everything you need to know about growth hacking and business development! The team exists out Digital Marketeers, Field Marketeers, Product Marketeers and UX designers. In addition, we have a flexible pool of specialists with content writers, design capabilities and further digital campaign support. The team members can be characterized as motivated, young and energetic who love to work hard, but also prioritize fun and a well-balanced culture.

We will use a.o. Hubspot, Outreach, Google Analytics, Semrush, Hotjar, Slack and Trello, to guide us in our daily activities. Is your favourite tool still missing? Inspire us, we are more than happy to increase our technology stack and learn from best practices! 

What are your main responsibilities?

  • Based on the company objectives, you develop a strategy for reaching and retargeting audiences through paid, owned and earned channels for the BeNeLux area
  • You set up, test, and optimize strategies to acquire new leads and re-convert and nurture existing prospects.
  • Manage and optimize our marketing automation & CRM strategy in Hubspot
  • Collaborate with product marketeers, field marketeers and sales executives to fully exploit field marketing initiatives
  • Continuously optimize the performance of campaigns, and sharing your findings across the business

You like to challenge our commercial teams and with your input, we sharpen our go-to market and drive growth!

Our ideal candidate:

  • Has at least 3 years of relevant experience in online or performance marketing with a specialization in B2B growth marketing

  • Is digital savvy: you love to make yourself familiar with new technologies. You have already an In-depth understanding of tooling like Google Analytics, Linkedin Campaign Manager, Hotjar and Semrush

  • Is advanced with Hubspot. You know how to organize leadscoring, tasks, automation, workflows & lists in such a way that our CRM works intuitive, efficient, and simple

  • Is pro-active, result-oriented and has a constant drive for improvement

  • Has knowledge on Marketing automation, SEO, Email, SEA, CRO, A/B Testing, Display

  • Experience in promoting SaaS products is a plus

  • Fluent in Dutch and English. You have a passion for effective copywriting and high-quality standards to generate compelling ads and CTA’s

  • Works hard but also enjoys our extra’s such as our weekly squash, table soccer, and wintersports holiday too!

  • Lives in the Netherlands and is able to work at our headquarters

But maybe most important, OneWelcome employees stand for customer obsession, trust & integrity, excellence and teamwork! Do you match with our core values?

What we have to offer? 

You’ll be working with a talented team of inspired people in an international environment. You will enable and consult large brands in implementing their online strategy. 

And yes, we have some nice extra's too…... 

  • A crucial role in our organization, where your success is an essential factor to our success as a company

  • A position at one of the fastest growing CIAM companies

  • Working with highly skilled professionals as motivated and driven as you are

  • A flat organization where politics are at a minimum

  • A fantastic work hard/play hard start-up environment

  • Yearly company trips, for winter sports- and summer fanatics

  • Company Sports Plan

  • Free lunch, snacks and drinks

What are the next steps? 

Are you interested, don't hesitate and apply now! If you have any questions related to this role, please contact Mart Vissers (VP Marketing) via or +31 (6) 52644331 

Recruitment agency? We handle all recruitment internally and only review CVs submitted by candidates themselves.


Apply now