Product Marketing Guru



What do we do?

Onegini is an ambitious and fast growing team working on innovative products in Customer Identity and Access Management. Our products are helping large customers such as Coolblue, Aegon, Univé, Proximus, Van Lanschot, NS and many more. And we enable software vendors, such as Infosys, Mendix and Intrasurance in securing their platform. Logging in and registering on a website, a mobile app or on an IoT device should be user friendly, easy and secure. As a product company we offer them an end-to-end solution as well as high end (C)IAM consultancy services. The company has a great informal startup feel to it and many colleagues have an experienced background.

Who are you?

You are an experienced product marketeer who wants to join the Marketing & Sales team, taking a strategic position in driving marketing strategies, messaging, positioning and outbound activities that contribute to our product Onegini Connect. You love to transform the most complex technical concepts in simple terms that make sense to customers of all technical and non-technical levels. You bring Onegini further by adding an innovative and creative approach to storytelling that will differentiate Onegini in the market. You are a natural when it comes to working with sales, marketing, R&D, and professional services, as well as with prospects, customers, and partners.  Actually… you are the product marketing guru with a proven track record in technology Onegini is looking for!

What do you bring to the table? 

  • You are experienced in bringing new technological products to the market. You love to transform the most complex technical concepts in simple terms that make sense to customers of all technical and non-technical levels.

  • You are or want to become a subject matter expert on the Onegini Connect platform. You like to have a strong understanding of financial enterprise use cases for identity and access management, regulations, customer onboarding and managing external identities for B2C and B2B

  • You have a broad understanding of positioning, messaging, buying cycles and buyer personas. You are experienced in crafting a compelling messaging that results in the desire to engage with Onegini Connect

  • You know how to coordinate product launches and releases. And together with Product Management and R&D, you know how to celebrate new releases with messaging, positioning, internal communications, analyst briefings to maximize demand generation.

  • You are skilled in creating compelling product marketing content such as Powerpoint presentations, blogs, whitepapers, webinars, positioning documents and more. Further, you are natural to share this knowledge within the company, to further improve our sales and professional services team with Onegini’s product features.

  • You are used to analyze market dynamics and competitive landscape that affect our strategic direction, positioning and messaging

  • You love to act as a guru (or subject matter expert) and to share your knowledge with analysts, prospects, events and webinars.

Our ideal candidate:

  • Has excellent communication verbal, written and presentation skills: You are fluent in Dutch & English.

  • A person who works and thinks at a higher professional/academic level. A degree in Marketing is considered as a plus.

  • Has a minimum of 5 years of relevant work experience in Product Marketing, Product Management or Pre-Sales for B2B. Experience in marketing SaaS solutions is considered as a plus.

  • Has a proven track record of creating industry and/or solutions-specific messaging and content.

  • Has demonstrated before how to successfully translate complex technical concepts into easy to consume business value.

  • Works hard but also enjoys our extra’s such as our weekly squash, table soccer and wintersports holiday too!

What we have to offer? 

You’ll be working with a talented team of inspired people in an international environment. You will enable and consult large brands in implementing their online strategy. 

And yes, we have some nice extra's too…... 

  • A crucial role in our organization, where your success is an essential factor to our success as a company
  • A position at one of the fastest growing CIAM companies
  • Working with highly skilled professionals as motivated and driven as you are
  • A flat organization and politics are at a minimum
  • A fantastic work hard/play hard start-up environment
  • Yearly company trips, for winter sports- and summer fanatics
  • Company Sports Plan
  • Many in-house competitions to join: weekly squash, daily table soccer etc. 
  • And then some…..

What are the next steps? 

Are you interested, don't hesitate and apply now! If you have any questions related to this role, please contact Mart Vissers (Head of Marketing) via or +31 (6) 52644331. 

Recruitment agency? We handle all recruitment internally and only review CVs submitted by candidates themselves.

The benefits of working for a great company

Apply now

Go ahead! Contact us with any questions!