Senior Product Marketer



What do we do?

OneWelcome makes access to online services simple and secure for European organizations. With the richest platform, an in-depth understanding of the European identity challenges and trusted by more than 100 customers mostly in regulated industries, OneWelcome expedites the combined vision of making access to online services for European organizations simple and secure.

OneWelcome, originates from 2 Dutch-founded SaaS companies iWelcome and Onegini. Our products are helping large customers such as Aegon, Nationale Nederlanden, Baloise, Univé, Proximus, Van Lanschot, NS, Admiral, European Central Bank, Post NL and many more.

Who are you?

OneWelcome is searching for a Senior Product Marketer to join the team and drive our unique selling proposition into market through differentiated messaging all while refining a deep understanding of our ideal buyer. You are the person who can go beyond point products to identify overall customer problems and how OneWelcome solves those problems across our product lines. You will create sales enablement tools such as product positioning, messaging and content that inspire potential customers in each stage of the buying process. You love to transform the most complex technical concepts in simple terms that make sense to customers of all technical and non-technical levels. To your responsibilities belong among others enabling the field, delivering security thought leadership and partnering with corporate marketing to target the right buyers and influencers. This is a key role that requires a balance of strategy with a strong roll-up your sleeves and get-it-done mentality.

You are a natural when it comes to working with internal teams such as Product Management, Sales & Business Development as well as representing OneWelcome with prospects, customers, and partners on various platforms. This position will report to the VP of Marketing.

What are your main responsibilities?

  • Understanding the buyer personas of this go-to-market motion, empathizing with the business and technical challenges facing the CISO, security architect, and product owner

  • Develop, deliver and validate key messages that enable our go-to-market teams to execute relevant demand generation programs.

  • Define, establish and maintain value propositions with supporting materials and documentation including up-to-date decks, website collateral, data sheets, product brochures, and solutions content.

  • Analyze market dynamics and competitive landscape that affect our strategic direction, positioning and messaging

  • Take a leading role in building sales playbooks for regulated industries, partnering with Sales and Business Enablement to keep sales playbooks up to date and provide internal training

  • Be one of the public faces of OneWelcome for thought leadership at virtual events and demand gen activities such as webinars.

Our ideal candidate:

  • Excellent communication verbal, written and presentation skills: You are fluent in English. Speaking Dutch is considered as a nice to have.

  • 7+ years of product marketing, solutions marketing, or experience with IT products in the public or private Sector.

  • A background in marketing enterprise software (B2B). Specific experience in IT security, CRM, Low-code, Identity and Access Management or other platform vendors is considered as a must.

  • Proven track record of marketing to a highly technical audience within large organizations. We’re looking for someone who can navigate technical security challenges and broader business pain points and align them to a solution.

  • Strong focus towards metrics and measuring success.

  • Must be able to take initiative, follow-up and drive cross-departmental actions in order to meet challenging deadlines.

But maybe most important, OneWelcome employees stand for customer obsession, trust & integrity, excellence and teamwork! Do you match with our core values?

What we have to offer? 

You’ll be working with a talented team of inspired people in an international environment. You will enable and consult large brands in implementing their online strategy. 

And yes, we have some nice extra's too…... 

  • A crucial role in our organization, where your success is an essential factor to our success as a company

  • A position at one of the fastest growing CIAM companies

  • Working with highly skilled professionals as motivated and driven as you are

  • A flat organization where politics are at a minimum

  • A fantastic work hard/play hard start-up environment

  • Yearly company trips, for winter sports- and summer fanatics

  • Company Sports Plan

  • Free lunch, snacks and drinks

What are the next steps? 

Are you interested, don't hesitate and apply now! If you have any questions related to this role, please contact Mart Vissers (VP Marketing) via or +31 (6) 52644331 

Recruitment agency? We handle all recruitment internally and only review CVs submitted by candidates themselves.


Apply now