Digital onboarding

Onegini Identity Cloud makes the most of the existing channels you use to communicate with your customers by promoting your online platforms and inviting your customers to sign up. This helps draw existing offline customers into the onboarding process. By integrating the invitation into your regular communications, you can offer the opportunity to get online as a way to make the customer’s life easier when it matters. For example, Onegini supports QR technology that can be used in letters or email communications to allow the recipient to install your app and create an account. By including a QR code in your transaction letters or emails, you can offer the customer the chance to finish their transaction online. You can also include an onboarding element on social media, on your website, or even in your chatbot program.

The more you know about your customers, the better you can serve them. But the last thing you want to do when onboarding a customer, is impose long question forms as part of the registration process – that would be the opposite of a frictionless onboarding experience! So how do you collect all this relevant information without disrupting the onboarding flow? If you onboard the customer at the right STORK level, progressive profiling allows you to build your customer profile over time by asking for each piece of information when you need it. On top of that, Onegini Identity Cloud is capable of gathering information about each customer’s behavior on your platform. This will give you an insight into their situation, needs, and preferences.