Most organizations focus on creating a portal before even thinking about security. Providing access to consumers is provided by using a simple username and password. However, over time the functionality of the portal has been enriched with personal data and transactions demanding strong security. At the same time security threats in the market are increasing. The lock on the door is becoming rusty and unreliable. Consumers find it difficult to enter and hackers find it very easy to break in pretending to be someone else. This is the moment organizations need to realize it is time for Consumer Identity Management (CIM).